LUCCHESE BOOTMAKER
POSITION
Freelance Graphic Designer
Creative Intern
TEAM
Austin Ripmaster, Vice President of Brand Design
Taylor Holland, Associate Director of Brand Design
Karina Rodriguez, Graphic Designer
- Develop high-quality creative assets from concept to execution across digital and print platforms, ensuring all visual storytelling reflects Lucchese’s elevated brand identity.
- Strategically support photoshoot production and optimize asset usage to maximize campaign impact across email, digital, social, print, and retail channels.
- Designed launch emails for the Parker McCollum collection, driving 48.9% open rates and generating $33K in total ROI.
- Created social media graphics, contributing to 62K+ views and 100+ interactions per asset.
- Built a unified print invitation and Instagram story system for events, streamlining workflows and elevating event experience.
