ATLAS
SERVICE
Brand Identity
CLIENT
Student Work
CREDITS
Yvonne Cao, Professor
Atlas is a luxury travel agency rooted in thoughtful direction and elevated experiences, orchestrating first-class airfare, curated accommodations, and immersive journeys around the world. Positioned as a trusted guide, the brand draws from the symbolism of navigation, blending compass and aviation elements to reflect purposeful travel and precision. Refined typography and a rich, sophisticated color palette reinforce a sense of trust, intention, and timeless luxury.