DALLAS COWBOYS
SERVICE
Package Design / Animation
CLIENT
Student Work
Jennifer Cadieux Kimbrel, Professor
Yvonne Cao, Professor
CREDITS
The video explores the evolution of the Dallas Cowboys and their rise as “America’s Team,” highlighting key milestones and cultural moments that have shaped the franchise over time for fans aged 18–49. The PR packaging concept is crafted to engage sponsors, influential figures, major season ticket holders, and potential partners through a premium, immersive gameday experience. The accompanying infographic informs The Dallas Cowboys Through the Years by visually mapping the team’s history and legacy in a clear, engaging format.
