LUCCHESE BOOTMAKER

I develop high-quality creative assets from concept to execution across both digital and print platforms, ensuring that all visual storytelling reflected Lucchese’s elevated brand identity. I strategically support photoshoot production and optimize asset usage to maximize campaign impact across email, digital, social, print, and retail channels. I designed launch emails for the Parker McCollum collection, which achieved a 48.9% open rate and generated $33K in total ROI. I created social media graphics that contributed to more than 62K views and over 100 interactions per asset. I also built a unified print invitation and Instagram story system for events, streamlining workflows while elevating the overall event experience.