AMERICAN AIRLINES
SERVICE
Advertising Design
CLIENT
Student Case Study
CREDITS
Tyler Kitchens, Professor
AWARDS
Best Advertising Campaign, Juried Exhibition — Selected by Emma Holland, Art Director at Baker & Bonner
This theoretical advertising campaign for American Airlines highlights the brand’s extensive network of direct flights and its role in making meaningful moments more accessible. Built around the tagline, “More flights, more moments, more American,” the concept connects the celebration of life’s milestones with the familiar tradition of applauding a plane’s landing. By blending emotional storytelling with everyday travel moments, the campaign emphasizes how American Airlines helps customers show up for the moments that matter most.
